Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and how people perceive you. We are Branding in Chicago, WordPress Web Design company, Magento Web Design company and Joomla web design company in Chicago.
Defining Your Brand
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
⦁ What is your company’s mission?
⦁ What are the benefits and features of your products or services?
⦁ What do your customers and prospects already think of your company?
⦁ What qualities do you want them to associate with your company?
Once you’ve defined your brand, how do you get the word out? Here are a few simple, time-tested tips:
⦁ Get a great logo. Place it everywhere.
⦁ Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
⦁ Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
⦁ Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly?
⦁ Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
⦁ Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
⦁ Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.
⦁ Be consistent. If you can’t do this, your attempts at establishing a brand will fail.