 |
NetSolutions Group, Inc.™ offers a comprehensive software suite for Customer Relationship Management (CRM) that provides a real-time view of the customer across the entire organization, with integrated sales, marketing and customer support functions. What makes the company and its solution different are that they bring the power and performance of the most sophisticated CRM systems in the market, but without the complexity, expense and lengthy installation times normally associated with such applications. Also, CRM works out-of-the-box with several contact channels (PBX phone systems, email, fax, web and wireless), providing customer facing employees with a single system with customer data and communication channels tied together.
NetSolutions Group, Inc.™ focuses on bringing CRM to growing companies, small and mid-market businesses and divisions of large organizations. CRM has been designed to be easy to use, quick to implement and more affordable than competitive packages of its kind. Also, it scales up well and is flexible to customize for specific business needs. Major user gains from using the solution include increased lead generation, improved lead management, higher sales effectiveness and revenue focus, better customer service, and tighter customer information management across the enterprise.
Customer Relationship Management (CRM) Benefits:
The benefits realized from a CRM application depends on the scope related to a specific project implementation. Most of the benefits listed below can be achieved using out-of-the-box functionality, while a few may require specific professional services. All of the benefits listed below can be achieved using CRM implemented on a stand-alone basis. Certain CRM features can also be integrated with other applications and make available additional benefits from the system.
Sales
- Higher productivity of sales personnel, allowing more revenue opportunities to be pursued
- Sales process management, allowing new sales reps to be productive quicker and ensuring process discipline
- Single customer database, allowing organization-wide 360-degree availability of customer information with low administrative overhead in managing information
- Single repository of customer information builds organization 'memory' and organization learning, and prevents loss of data and information due to employee turnover
- Low overhead for sales managers, with better visibility of sales pipeline, real time availability of information, powerful reporting and ability to forecast revenues and plan resource allocation.
- Workflow automation that allows rules based, automated lead assignments, customer follow-up communications, and automation of a variety of sales process tasks.
Marketing
- Higher productivity and scalability of lead generation activity, allowing a larger volume of campaign activity to be carried out with fewer resources for prospecting
- Campaign automation dramatically reduces the cost of direct marketing
- Campaign personalization allows customized message delivery and improved campaign response rates.
- HTML campaign delivery allows graphics rich campaign creative to be delivered, with marketing communication that stands out and attracts the attention of prospects.
- Powerful querying allows precise prospect targeting and easy management of highly targeted direct marketing, allowing marketing resource use to be optimized.
- Closed-loop marketing increases measurability, and allows better process tuning (profiling and targeting) and improved response rates.
- 360-degree visibility allows marketing and sales work closely for highly co-ordinated direct marketing campaigns, resulting in high success rates.
Customer Service & Support
- Higher productivity of customer service and support employees, reducing product support overheads
- Multi-product capability and 360-degree visibility allows cross-sell and up-sell by service and support employees, strengthening the revenue streams of the company.
- Service process management, allowing new service and support reps to be productive quicker and ensuring process discipline
- Single customer database, allowing organization-wide availability of customer information with low administrative overhead in tracking service incidents
- Single repository of customer information builds organization 'memory' and organization learning, and prevents loss of information due to employee turnover
- Low overhead for customer service managers, with better visibility of scheduled service incidents and ability to manage workloads
- Workflow automation that allows rules based, automated service enquiry assignments, customer follow-up communications, and automation of a variety of customer support tasks.
|
|
