Did you ever think how much time it takes to customer/clients to alter his mind about a product/business? Split second. Yes, one bad experience they will snap their decision. They don’t like it and they won’t use it again. Surely, there are no universal features and design options which guarantee that your customer/client will be glued to your business. And it will take another split second for your competitors to step in at your place. Now, relying solely on decision creating e-commerce development won’t help. Your website is your showroom where customers can research your product and see all the reason it is right for them. Creating a website can be daunting, but if it is best it can turn out be the magic wand to multiply your revenue.
Therefore, before you even initiate building your e-commerce solution, you should consider the following factors that will make your project a success.
1. What does company goals say :
The first and foremost challenge in creating a website is clear cut idea of goal alignment of business. While displaying the goal of the business it should ensure that each person out there can see the clear direction of the business and how they fit in the “big picture only” then you can you move towards deciding how best to communicate this. Once everyone is clear on what the company stands for, the design of the website will come naturally.
2. Clean design :
Representing your business with a clean, professional website is one of the best ways to connect with your target audience, while also separating yourself from the competition. Clean, non intrusive page layouts, alignment choices, and stylistic fonts and colours all work together to improve your user experience, and build viewer trust in your company; this trust fuels lead generation, and can eventually bring more customers to your business.
3. Content – 7Cs :
The content of the website should be in 7Cs- clear, concise, concrete, correct, coherent, complete, and courteous. Your website has only second to capture interest. The content should provide the information that solves a problem that attracts our ideal clients. Having people solve their problems with no strings attached help builds trust.
4. Mobile Friendly :
In general, since the dawn of mobile devices and the increasing usability of them to browse the internet, it has been important for many years to update your site to be mobile friendly. According to the advertising network In Mobi, a whopping 80% of internet traffic comes from mobile devices. Therefore, the e-commerce solution you are choosing should be mobile ready. Having a mobile version or mobile optimized version of your e-commerce site will help you expand your market reach and bring more traffic to your website.
5. Short Span Loading Time :
“Speed is Killer” – if one of your page doesn’t appear in lightning fast, it will kill the interest of your client. So page loading time obviously become an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend to care more about speed than all the bells and whistles we want to add to our websites.
There is no point of having a very creative and exciting website, if your viewers are unable to use it and navigate around it to find all of the important information they are searching for. When it comes to websites, the navigation system acts like a road map to all the different areas and information contained within the website. If the navigation is clear, visitors will stay and have a good experience, which ultimately leads to more business for you.
7. Support Guest Checkout :
Some websites ask for registration first when customers want to browse their websites. This is not a good practice at all. It’s important to remember that not everybody wants to go through the process of creating an account in order to buy a product. Half of your potential customers run away when you ask them to register some kind of information. Only repeat customers will want to register and get the benefits of having an account, such as saving their information for future purchases and receiving notifications about upcoming sales, but it’s still a good idea to provide an option for people who just want to make a one-time.
8. Compliance and Security Measures :
Have you even thought about how your business would cope if your website or emails get hacked? As hackers get more and more sophisticated, so too must your internet security. Most attackers, hackers look for easy targets. If your website has an easy to exploit security issue, hackers will dive right in. If your organization implements the resulting recommendations, hackers will become frustrated and move on to the next easy mark, thereby saving your organization.
9. Analytic & SEO :
Once a business has launched its website, the work doesn’t stop. Ongoing analysis is critical for a business, as it allows you to see what is working to achieve the business goals. Are the calls to action providing the data needed? Is the SEO driving the right users to the site? If not, analytics will give you the tools to change this and improve the performance of the website.
We can only look at a beauty of the building when its construction of foundation is strong. Similarly, creating an e-commerce solution requires a solid foundation from scratch. Adopting and developing the same is not a child play, it requires lots of time, efforts, and expenses with superlative technical knowledge. Ignoring any essential element in good commerce design can prove disastrous. The success highly depends on how your strategies revolve around the right pillar. And the pillars can be right plan, resources, identified factors, and trust of the customer in e-commerce.