NetSolutions believes in an integrated marketing approach to Internet Marketing. We encourage clients to implement an online marketing strategy that becomes part of their media mix.
We provide innovative, traffic-building programs that get your Website in front of the Internet audience you want to reach. We have experience in both online and traditional marketing programs. Communications with our development team gives us the added advantage of providing you the most effective marketing campaign for your Website.
We also realize that every client has different goals and objectives. We customize our marketing programs by recommending a strategy that appropriately meets the needs, expectations and budget of each individual.
Search engine submissions are the building blocks of an online marketing campaign. The majority of Web users start their journey exploring the Internet by typing keywords into a search engine. Making sure your site is listing in these search engines is critical for users to find you, but often times a long and arduous process. NetSolutions takes the pain out of this process by providing a comprehensive search engine submission program that guarantees your site placement in several hundred Search Engines, Directories and "What's New" sites.
Newsletters / Ezines often referred to, as online magazines, are one of the most cost-effective means of communicating with large numbers of people within a special interest group. The Ezine owner sells ad sponsorship spots to offset the cost of distribution. The subscribers have opted-in to receive information and look forward to news about their area of interest. When the Ezine owner makes a recommendation about your company's products and services, the audience is receptive and more inclined to respond favorably to your offer. NetSolutions finds the most appropriate Ezines for your company's message by researching your target market, and then acts as your agency to secure the best price.
National Media Buying is perplexing to most clients who know they need to advertise on the Internet but have no clue where to start. NetSolutions narrows down the playing field by selecting the most appropriate Websites with which to advertise. Campaigns can be targeted by industry, vertical market or based on specific keywords and phrases. Acting as your media buyer we do the research, design a program that is right for you and then negotiate the best price based on your budget.
Press Releases allow you to announce newsworthy information about your Website to the media, which can bring immediate focus to your Website. NetSolutions has access to hundreds of press agencies that can get your release in the hands of editors, researchers and writers. You can write your own release or have our professional writing team help you to prepare a professional distributed press release consistent with news standards.
Opt-in email is the most cost-effective way of communicating with a large audience. Individuals voluntarily subscribe to a specific list based on their interests. These opt-in lists deliver your company's message via email. The recipients can instantly click to your Website to respond to your offer. NetSolutions finds the lists that match the profile of your target audience. Acting as your agent, we secure best price and can even help you customize your sales letter for maximum response.
Reciprocal Linking is one of the many criteria that search engines use to determine how high in the search results your Website comes up. Search engines justify your credibility by the amount of sites that link to your site; the more sites the higher your ranking. Exchanging links with other Websites can improve your ranking and at the same time provide your visitor with more resources for their particular interest, a reason for them to come back to your site. NetSolutions has developed a Reciprocal Linking System that will allow you or a member of your staff to add and organize your links on a designated links page. We can also pursue a linking campaign for you based on your industry or vertical market.